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Written by

Jason Calacanis on Amazon Prime:

When you take the $79 leap into Prime, Amazon has you for life.

Once you’re in the cult you’re not leaving because leaving means you have the drudgery of having to drive to the store, finding the item you want, seeing if it’s in stock and then dealing with the most horrifying experience of all: retail employees.

According to most Prime members I’ve talked to, one of the greatest joys of the cult membership is never again having to deal with an apathetic teenager or bitter baby boomer forced to work in retail.

I’ve been a strung-out Prime junkie for over 2 years. My wife and I get nearly all of our household supplies – cleaners, toiletries, detergents, etc – from Amazon’s Subscribe & Save program, never mind all my gadgets and other miscellaneous stuff.

I’ve found the prices to either be lower than, in line with, or close enough to Costco/Target/Best Buy that when I factor in the hassle of a trip and the awful shopping experience, it’s a no-brainer.

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